The third addition to the Hadley Clarion joint venture portfolio will deliver a residential-led mixed-use scheme with improved public realm, a range of food and beverage options, reprovision of Iceland and a sustainable transport hub, providing affordable, active transport solutions for everyone.
Since acquiring the site, which sits at the heart of the Penge High Street and is currently home to the Blenheim Shopping Centre, Hadley and Clarion have been working on proposals for a residential-led, mixed-use scheme in the area. The proposals include high-quality housing, a new public square, play space, new pedestrian access routes through the site and improvements to the existing Arpley and Empire Squares.
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Like in many parts of London, Bromley's housing provision is not meeting demand. This site presents an opportunity to deliver much-needed new homes for Penge. The development will provide approximately 250 new 1, 2, and 3-bedroom homes, 35% of which will be affordable housing, with a 60/40 split between London Affordable / Social Rent and Shared Ownership / Intermediate, respectively. We aim to design and deliver high-quality housing for Bromley across a range of tenures, supporting mixed communities of all ages.
Building height varies from 3, 4, 6, 9 and 18-storeys. The development will step down from the centre of the site, with the tallest element in the middle, mitigating impact on neighbouring residents as much as possible. The design of the proposed buildings has been informed by the existing character of Penge, incorporating elements typical of Penge’s Victorian heritage through materials like red and buff brick.
In addition to new homes, our proposals include approximately 2,600 sqm of commercial space on the ground and first floors, offering services that respond to consumer needs whilst opening space to emerging and independent retailers. Public landscaping and greening will also be a priority, with plants and greenery throughout the public realm and on roof spaces. The proposals aspire to achieve a biodiversity net gain of 61% on-site, well above the 10% policy target set out by the GLA. The scheme will also include a sustainable transport hub, which we aspire to deliver in partnership with Winston Farquharson. As the local business owner of SE20 Cycles, with established connections to the community, Hadley has partnered with Winston on community projects to build a greater understanding of local need and deliver future active travel provision that works for everyone.
In June 2022, we hosted our first round of consultation, sharing early aspirations for the site and requesting feedback from the community on commercial uses and improvements for the community. Over 500 responses were received, which have been shared with the wider project team for incorporation into the proposals. A second round of consultation took place in October 2022, following additional community workshops in September where residents had a chance to view our updated proposals, chat with members of the team and provide feedback on the scheme.
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